Head of Social Media Marketing

Job Description

We are seeking an experienced and dynamic Head of Social Media Marketing to lead and grow our new social media marketing sub-division at LabsMedia.com. This pivotal role will shape our digital presence across multiple platforms, drive brand awareness, increase customer engagement, and boost growth in both B2B and B2C markets. The ideal candidate should have expertise in social media marketing, particularly in the SaaS and mobile app verticals (iOS/Android), and will be responsible for developing comprehensive social media strategies. This role will not focus on SEO but will emphasize paid advertising, influencer marketing, and content development.

Required Qualifications

• 7+ years in digital marketing, with at least 3 years in a leadership role focused on social media marketing.
  

• Bachelor’s degree in Marketing, Communications, Business, or a related field. A Master’s degree is a plus.
  
• Proven experience in both B2B and B2C social media marketing, specifically in SaaS and mobile app (iOS/Android) marketing.
  
• Strong leadership, strategic thinking, analytical skills, creativity, and proficiency in crafting compelling campaigns.
  
• Hands-on experience with social media management tools (Hootsuite, Sprout Social), analytics platforms (Google Analytics, Facebook Insights), and content creation software (Adobe Creative Suite).

Roles and Responsibilities

• Create and execute a comprehensive social media strategy targeting both B2B and B2C audiences, aligned with business goals.
  

• Lead, mentor, and expand a team of social media professionals, ensuring effective collaboration and growth.
  
• Oversee paid social media campaigns, influencer marketing strategies, and high-quality content development (especially video) to boost brand awareness and engagement.
  
• Analyze and optimize social media campaigns using data-driven insights to improve ROI, conversion rates, and engagement metrics.
  
• Stay updated on the latest social media trends and identify new opportunities for growth across emerging platforms and technologies.