Lead Generation Specialist

Experience: 2+ years

Job Type: Full-time

Location: Ahmedabad

Posted: December 4, 2024

Required Qualifications

Bachelor’s degree in Business, Marketing, or a related field.
2+ years of experience in lead generation, sales, or a related role, preferably in the SaaS or digital marketing industry.
Proven ability to generate leads and build a qualified sales pipeline.
Excellent communication and interpersonal skills to engage effectively with prospective clients.
Familiarity with CRM tools (e.g., HubSpot, Salesforce) and lead generation platforms.
Strong organizational skills with the ability to manage multiple leads and priorities simultaneously.
A proactive, self-motivated attitude with a focus on achieving and exceeding targets.
Knowledge of SaaS services, including SEO audits, backlink strategies, and content writing solutions.
Experience with LinkedIn Sales Navigator or similar tools for prospecting.
Basic understanding of digital marketing concepts and strategies.

Identify and research potential clients through various channels, including LinkedIn, email campaigns, and industry events.
Generate qualified leads by initiating contact, understanding client needs, and pitching relevant solutions.
Develop and maintain a strong pipeline of potential clients to achieve monthly and quarterly targets.
Build and nurture relationships with prospective clients, ensuring consistent follow-ups and maintaining a professional rapport.
Collaborate with the marketing team to tailor outreach strategies and messaging for specific client segments.
Schedule and coordinate meetings, demos, or consultations with senior sales team members.
Stay updated on SaaS industry trends, competitor activities, and emerging opportunities to refine lead generation strategies.
Provide feedback to the marketing team on campaign effectiveness and client needs.
Work closely with the marketing and sales teams to align efforts and ensure a seamless client experience.
Regularly report on lead generation activities, conversion rates, and insights to inform strategic decisions.