Social Media Strategist

Experience: 5+ Years

Job Type: Full-time

Location: Ahmedabad

Posted: February 24, 2025

Required Qualifications

5+ years of experience in Social Media Strategy, Content Marketing, or Digital Marketing.
Proven expertise in social media analytics, audience insights, and growth strategies.
Strong knowledge of LinkedIn, Instagram, Twitter, YouTube, TikTok, and emerging platforms.
Experience in paid advertising, retargeting campaigns, and performance tracking.
Ability to create compelling storytelling-driven content for different platforms.
Familiarity with tools like Hootsuite, Sprout Social, Buffer, Canva, Adobe Creative Suite, or HubSpot.
Excellent communication, writing, and presentation skills.
Strong understanding of B2B and B2C marketing strategies.

Develop and execute comprehensive social media strategies aligned with business goals.
Identify key content pillars and audience engagement strategies for each platform.
Stay ahead of emerging trends, platform updates, and competitive strategies to keep content fresh and engaging.
Collaborate with content creators, designers, and video editors to produce high-quality posts, reels, and videos.
Plan and maintain a monthly social media content calendar for timely and consistent posting.
Optimize content for platform algorithms (LinkedIn, Instagram, Facebook, Twitter, YouTube, TikTok, etc.).
Develop strategies to increase brand followers and engagement organically.
Actively engage with the audience through comments, messages, and interactive content.
Identify and collaborate with influencers and brand advocates for campaign partnerships.
Manage and optimize paid ad campaigns on LinkedIn, Meta, and Google Ads.
Track, analyze, and report performance metrics (engagement, reach, conversions, ROI).
Use insights from data analytics tools (Google Analytics, Facebook Insights, SEMrush) to refine strategy.
Work closely with marketing, content, and design teams to ensure a cohesive brand voice.
Align social media efforts with SEO, email marketing, and product marketing campaigns.